On August 24, the comedic community of Canada came together to share their art and honor each other’s achievements. Executive Producer, Briane Nasimok, explained that, “The Canadian Comedy Awards and Festival was a three day event showcasing the best comic performers, writers, directors and creators in Canada.” The Comedy Awards and Festival was sponsored by “The Canadian Comedy Foundation for Excellence… a not for profit organizations whose mandate is to promote and encourage Canadian comedy at home and abroad,” Briane said.
This was the 13th Annual gathering of the comedians of Canada and every year the goal is to award and honor the best of the best. Between writers, producers, directors, and performers in the comedy industry, there was a lot to celebrate. Throughout the three days, there were plenty of opportunities to celebrate. While the Awards and Festival are meant to be a chance to relax and enjoy the achievements of each other’s peers, there were chances to raise money for a great cause as well. Briane said that “The Best of the Fest Gala raised money for March of Dimes.”
In order to bring all the comedians together to celebrate, plenty of advertisement was necessary. Briane explained that they used social media, radio ads and interviews in order to bring attention to the Awards Ceremony and Festival. They also used their website to advertise the nominees and events of the Festival. Briane said that using social media to advertise the event seemed to be the most successful. With Twitter and Facebook at everyone’s fingertips nowadays, it’s easy to see why this method is the most successful.
Briane said that the highlight of the whole event was when famed comedian “Colin Mochrie won the Dave Broadfoot Award for comic genius, Colin was somewhat speechless—which is out of the ordinary for an improviser.” Mochrie is probably most recognized for his long running stint on the improv show “Whose Line Is It Anyways?”.
The event was so large that it was featured in the Toronto Star. When planning a large event, Briane advise others to “Be aware of the costs of a venue and the possible hidden costs.” And it is always a good idea to start well in advance.