It’s possible that no organization has a more fitting motto than The Kinette Club of Medicine Hat, Alberta. They make the most of “serving the community’s greatest need” by fundraising for dozens of local charities, including the YMCA, Medicine Hat Special Olympics and the Elm Street School Nutrition Program.
To continue their support of local programs and projects for women and children, they held their annual “Little Black Dress” Ladies Night Out Diamond Dinner on Feb. 9.
Besides dinner, the Night Out featured a silent auction, prizes and dancing. The Kinette Club’s 400 attendees helped sell out the event weeks beforehand.
Their goal for this year’s Night Out was $17,000 — and they beat it by $2,000.
Usually, the Kinettes receive a few major requests from just a few charities, but not this year, so they were able to spread the donations around to more organizations.
Event Co-Chair Margo Dick says they used both legacy and social media to get the word out.
“We spread the word using posters, our Web site, Facebook and Twitter, [the organizational parent] Kin Canada Web site, our district Kin Web site, signs around the city, word of mouth, radio [advertising] and a radio interview,” she says.
“The best thing we did was change radio stations this year, which gave us better and more advertising, and seemed to be geared more to our demographic of women.”
“The first is the drawing at the beginning of the night, where the winner and her whole table of ten get to move to a table that’s front and center to the stage which includes $3,000 in prizes,” Dick says. “Everyone at the table receives prizes, but the [ticket holder earns] a few extra prizes.”
“The second highlight is at the end of the evening, when we draw for the diamond prizes. There are usually about five pieces of jewellery, which total around $5,000 and those are included with your ticket to the event.”
While the whole club collects donations from locals for their silent auction, only two members, Dick and Co-Chair Tara Sweet, organized the rest of the event. Dick has some words of wisdom for those planning similar events.
“There are many hours that go into planning an event like this. It really is a full-time job in itself. My suggestion would be to spend the time and effort on the donations, and gear them toward the crowd you are trying to please,” she says. “Also, plan to not interrupt the women too much with speeches. They are there for a night out.”