On April 15, the Toronto based social media company pinkBEAR Creative Social Media hosted the NO BS for MS event. Employee of pinkBEAR Rachel Martin said the event was “a third party fundraiser for The MS Society of Canada.” The year old company held the event in a local bar, “filled it with good people, great music, raffles, and a silent auction,” Martin said. They were able to raise a total of $2341 for MS research.
Budding Company Uses Social Media for a Good Cause
By promoting the fundraiser through social media, Martin said that they were able to contact baseball legend Roberto Alomar. “Hall of Fame Baseball legend Roberto Alomar donated a signed 1-100 baseball bat from his personal collection…all from simply tweeting him! Definitely a once in a life time experience!” Martin explained. They used Twitter and Facebook to spread the word about the event and press releases to the local media. Using social media proved useful in “selling tickets, raising awareness as well as acquiring silent auction items,” said Martin.
Quality over Quantity!
Even the band that performed the night of the event was supportive of the cause, Martin said, “The bands themselves even donated right out of their own pockets.” Martin advises anyone planning such an event to ask for help. “Lots of people are willing to pitch in if they believe in what your doing. Also, quality over quantity. For everything!” she added.
Martin ordered the Rock Concert Pink Event Ticket a perfect fit for the pinkBEAR company. Martin said they were on very strict budget and the tickets “turned out fantastic [and] we actually used them as raffle tickets as well. It turned out perfectly and I couldn’t have been happier with the product.”