“Down syndrome (DS) is a naturally occurring chromosomal arrangement. The exact cause is unknown. DS occurs in approximately 1 in 800 births in Canada. Unfortunately, children with Down syndrome can face many severe health complications as well as developmental delays in cognitive and motor functions. More than 40 per cent of those born with Down syndrome develop a congenital heart malformation and as many as 80 per cent will suffer from hearing impairment. This resultant loss of hearing can also seriously impede a child’s ability to learn and speak. However, appropriate health care and early intervention programs have shown to minimize many of these challenges,” says Rob Martin, Project Coordinator of the Waterloo Regional Down Syndrome Society.
On October 6th, the Waterloo Regional Down Syndrome Society, and Spotlight Entertainment partnered again to host the Hidden Treasures event. Sean Corson, C.E.O of Spotlight Entertainment explained that his company produces fund raising events for Waterloo Regional Down Syndrome Society and The Sunbeam Residential Development Centre for the severely handicapped. Spotlight Entertainment has helped to raise well over a million dollars since 1992. Corson has, “produced over 85 fund raising events over 21 years and proudly have blessed many lives working for the Canadian Cancer Society , The Alzheimer Society, the Waterloo Regional Down Syndrome Society, The Sunbeam Centre, The Multiple Sclerosis Society of Canada and Cystic Fibrosis Canada,” he explained. Corson’s company, Spotlight Entertainment, is currently “working for the Sunbeam Centre hosting an event entitled Thrills Spills and Chills filled with dare devil acrobatic stunts,” he said.
Rob Martin also explained, “The Waterloo Regional Down Syndrome Society supports and informs individuals, families and the community on issues related to Down syndrome. They advocate for persons with Down syndrome to lead healthy and active lives enabling them to contribute their unique gifts to our community. WRDSS is dedicated to providing a social and information network for parents/families and assisting with the inclusion of people with Down syndrome into the community. Our services and activities include providing support to new parents, information and education, public awareness and bursaries.”
The Hidden Treasures event on the 6th led to over $10,000 being raised for Down Syndrome. The entertainment for the night included Sam Pearce, illusionist; John Park, a comedic juggler; and the Aristov Family Circus, who perform incredibly daring, “insane acrobatics featuring a giant spinning sphere, and balance on unimaginable objects,” Corson said. To market, produce and direct these important events, Corson explained, “it’s an arduous process beginning with over 6 months of careful planning and skilled marketing.” Corson and company used telemarketing, web advertising and mail out campaigns to bring people in. By printing tickets using Eventgroove, “our events offer a more professional looking ticket and their service is fast and remarkably efficient,” Corson said.