Fundraisers that play upon people’s love for certain holidays are always a good idea. Since pubs and St. Patrick’s Day go well together, Boreal Events hosted a Pub Night at the Hillsborough Kiwanis in New Brunswick the evening before the holiday to raise money for their annual Bore Music Festival.
The three-hour event featured live music from singer and musician Keith Facey, who specializes in Celtic, maritime, and traditional folk songs.
Boreal Events, an event planning and management company, was started by Kelly-Sue O’Connor Gatti, who also organized the fundraiser and founded the Bore Music Festival. She began the festival in June 2012 to marry her love of music and experience booking shows in Toronto and playing in bands.
The festival, in itself, is a fundraiser. O’Connor Gatti volunteers with Nature Trust of New Brunswick, and proceeds from this year’s festival will go toward three important causes: Nature NB and their program to send children from the Albert County area to their nature camps over the summer, contributions to Foods of the Fundy Valley in aid of food security for the needy in the area, and to help the local Kiwanis building in Hillsborough keep the doors open.
This summer’s festival will be on July 27 and feature nine hours of performances by nine musical acts.
O’Connor Gatti puts a lot of work into the festival and the smaller events that support it. She publicized the Pub Night with printed posters, word of mouth, advertisements on social networking sites and with the online classifieds site Kijiji, but believes social networking worked best to get the word out.
Even with all her experience promoting events and musical artists, O’Connor Gatti is still learning what methods work best to get a good turnout.
“I probably would have tried to advertise a bit more [if I had to do it again]. [And I would] sell tickets personally to make people [really] commit.”