Up and Coming Opera Singers Wow Crowd

Trying to make a name for yourself in a classical art form is a challenge, and opera singer Sofia Peycheva knows about entering the rarefied air of classical music. On July 26 she did something to help herself and some fellow singers make their mark.

Soprano Peycheva organized a Vocal Recital with soprano Lindsay Moore, tenor Slava Serebrianik and baritone Diego Catala, which took place at Bloor Street United Church in Toronto. They performed songs, arias and duets by such noted composers as Mozart, Tchaikovsky, Puccini, Schubert, Hadgiev and Verdi. Accompaniment was provided by pianist Natalie Zahorbinsky.

Peycheva is currently working toward her Masters in Opera Performance at the National Academy of Music “Prof. Pancho Vladigerov” in Sofia, Bulgaria. She has received scholarships and awards from the Davenport Music Festival, the Union of Russian Composers and the Sterling Beckwith Award, among others.

She held the concert to “promote classical music and help myself and my peers gain additional exposure,” and used community newspapers and websites, Facebook, online magazines, YouTube promotional videos, flyers and word-of-mouth to advertise the recital, with the latter being the most successful.

The evening inspired confidence in the young performers. “The most memorable moments were the happy faces and words of appreciation from the audience,” Peycheva notes. “There were people of all ages and backgrounds present. Some were experienced musicians themselves, but, for some, it was their first encounter with classical music.

“Everyone who came to see me after the concert was pleased with our performance and loved our voices. We are still in the beginning of our careers. If our art brings happiness to people’s faces, touches their hearts and makes them want to listen and explore classical music, then we are on the right track.”

For those looking to plan summer events, Peycheva urges you to learn from her mistakes. “The biggest mistake I made was scheduling it on a summer Saturday evening. A lot of people could not come simply because they were out of town,” she says.

“Plan at least two months ahead, so you have enough time to advertise,” Peycheva adds. “I began three weeks in advance and that period was not sufficient. First, some magazines require information to be submitted a month and a half ahead. Second, with the abundance of advertisements, people just don’t notice it anymore. You have to stand out or spend a lot of money on ads to persistently appeal to their attention.”

How do you decide on the best timing for your special event?