Reframe social sharing as a genuine form of volunteering, not just a casual request. While not everyone has time or money to contribute, almost anyone can take a few seconds to share a post or forward an email. The key is communicating how this truly furthers your mission—because it does.

Instead of simply saying “Please share,” try something that is more of a direct appeal: “Help us reach more people!” This briefly explains why sharing truly matters and can inspire people to act.

Tip: Thank people specifically for their “digital volunteering” after they share, reinforcing that their small effort made a real difference.

Create messaging that illustrates how even minimal contributions push your work forward. Share specific examples of how many minis can add up. For instance, “Last month, 52 people each gave $5—enough to provide emergency shelter for three families.” When supporters see that many hands make light work, they’re more likely to engage.

And don’t forget your pop-up forms. There’s nothing like being moved to chip in and then being served a pop-up asking for $50. A high starting point like that can imply that what someone has to offer isn’t enough, and so they don’t give at all.

Tip: Whether it’s on a pop-up or in printed brochures, use phrases like “Little actions. Lasting change.” or “Drops in the bucket fill it fast.” to reinforce that every bit counts.

Be careful not to create hierarchies that place donors above sharers or volunteers. Each micro-action—whether it’s a quick donation, social media share, or 30 minutes of volunteering—deserves genuine appreciation. Today’s micro-givers can become tomorrow’s major donors or relied-upon volunteers if they feel a part of something.

Tip: A quick thank-you email, a tag in a social post, or a shout-out in your newsletter can go a long way.