Why Ticket Design Matters

Ticket design is often overlooked. Event planners and organizers plan how many tickets they will need for a given event and how to distribute those tickets, but stop short of putting much thought into the ticket design itself. From a branding perspective this is a...

6 Steps to Designing Great Tickets

Most of us are not graphic designers by trade. I, for example, have a degree in physics, something that is almost in direct opposition to being artistic. Fortunately for those of us who are artistically impaired, it does not take a great deal of artistic talent to...

The History of Coupons

Since 1894, when the concept was born, coupons have been part of the North American marketing world. The clever entrepreneur to first use this concept was Asa Candler, a druggist, who bought the formula for Coca-Cola that year. He gave out individual handwritten...

Document Security

While the printing industry is said to have started with the Gutenberg Press in 1436, it was not until the 1970’s that I anti-copy technology started to appear. The advent of analogue photo copy equipment made it possible to reproduce documents at a high enough...

30 New Quick Ticket Designs for Spring!

January was a busy month for the graphic design team at Eventgroove. We launched 30 new Quick Ticket designs for upcoming holidays and seasons this month as part of 5 new families of documents. These documents include event tickets, raffle tickets, invitations and...