Before you start dialing up potential raffle prize donors, you’ve got to have a game plan. Start by figuring out how many prizes you want for your raffle draw. Be sure to include big, show-stopping items that will get people excited and raise the most money for your cause. Next, whip up a list of businesses that could donate some great raffle items. The longer your list, the better because you’ll be sending out plenty of requests.

As you create your list, don’t just zero in on national companies and brands—think local. Consider businesses that might not get many prize donation requests, like tattoo parlors, dog grooming salons, personal trainers, and cooking classes. These hidden gems can offer fun service and experience raffle prizes. On top of that, they’re often more open to participating for the good vibes and potential new customers.

Once you’ve got your list of potential donors, it’s time to do some research. Go online or call around to determine the specific person to send your ask. The reason for this is that addressing your email or letter directly to this person ups the chances of it being seen.

Tip: Get on the phone and call potential prize donors. Yes, cold calling can be awkward! However, speaking directly with someone creates a connection. You’ll be able to talk about your organization’s cause and raffle draw and up your chances of getting a positive response to your ask, especially if you happen to get the right person on the phone!

Our prize request letter template (linked below) offers an example you can use to ask for prize item donations. Remember, the more you can personalize your request, the better the response is likely to be.

Keep track of when you send out letters, who they’re to, and the responses you get. Pop this info into a spreadsheet to keep everything neat and tidy. If you don’t hear back after a week, don’t assume it’s a ‘no.’ Your contact might just be swamped. In this case, send a friendly follow-up email. Use your spreadsheet to keep track of who you’ve nudged a second time.

Now that you’ve got the basics down, here are a few more tips to help you secure great prize items for your organization’s raffle:

• Research Potential Donors: Before reaching out, do some research on the businesses you plan to contact. Understand their values, their target audience, and their past philanthropic activities. This will help you tailor your prize appeal to align with their interests.
• Build Relationships: Don’t just reach out to businesses when you need something. Try to build ongoing relationships with potential donors. This could involve promoting them at your event, featuring them in your newsletter, or finding other ways to provide value.
• Sponsor Opportunities: Businesses are more likely to donate if they get something in return. Offering sponsorships, such as featuring their logo on your marketing materials or acknowledging them at your event, can make your request more appealing.