Securing exciting raffle prizes for your nonprofit organization’s fundraising event can seem like a daunting task, but it doesn’t have to be. With a well-crafted raffle prize request letter and a dash of strategy, you can successfully convince local businesses to donate those much-needed prizes. We’re here to guide you through the process to help ensure your raffle fundraiser is a roaring success.
Raffle prize prep work
Getting your raffle prize ducks in a row
Before you start dialing up potential raffle prize donors, you’ve got to have a game plan. Start by figuring out how many prizes you want for your raffle draw. Be sure to include big, show-stopping items that will get people excited and raise the most money for your cause. Next, whip up a list of businesses that could donate some great raffle items. The longer your list, the better because you’ll be sending out plenty of requests.
As you create your list, don’t just zero in on national companies and brands—think local. Consider businesses that might not get many prize donation requests, like tattoo parlors, dog grooming salons, personal trainers, and cooking classes. These hidden gems can offer fun service and experience raffle prizes. On top of that, they’re often more open to participating for the good vibes and potential new customers.
Making the connection
Tip: Get on the phone and call potential prize donors. Yes, cold calling can be awkward! However, speaking directly with someone creates a connection. You’ll be able to talk about your organization’s cause and raffle draw and up your chances of getting a positive response to your ask, especially if you happen to get the right person on the phone!
Our prize request letter template (linked below) offers an example you can use to ask for prize item donations. Remember, the more you can personalize your request, the better the response is likely to be.
Sample Prize Request Letter
This example of a prize request letter will help get you started! As a bonus, it includes tips and best practices on elements to always include in your ask.
The extra mile
- Research Potential Donors: Before reaching out, do some research on the businesses you plan to contact. Understand their values, their target audience, and their past philanthropic activities. This will help you tailor your prize appeal to align with their interests.
- Build Relationships: Don’t just reach out to businesses when you need something. Try to build ongoing relationships with potential donors. This could involve promoting them at your event, featuring them in your newsletter, or finding other ways to provide value.
- Sponsor Opportunities: Businesses are more likely to donate if they get something in return. Offering sponsorships, such as featuring their logo on your marketing materials or acknowledging them at your event, can make your request more appealing.
By following these steps, you’re not just on your way to securing fun prizes for your event, you’re practically there! Remember, being organized, persistent, and personal in your approach is key. With this winning combination, you’re all set to make your charity raffle fundraising event a big success. So, go ahead, take the plunge, and start your raffle prize quest today. You’ve got this, and we’re cheering you on every step of the way!
Want more great raffle advice? Check out How to price raffle tickets to sell. To learn everything you need to know to make your charity raffle a success, check out our free e-book, Raffle for Success.